Hula Hoops Bank Robber

February 2017

This cashier foils a hapless bank robber’s plan, simply by brazenly enjoying her Hula Hoops the way we all secretly do – with her hands full. Edited by Ben Campbell and directed by Outsider’s Jim Gilchrist for BMB, this 30-second spot kicks off a campaign that continues across TV, social media and in-store events.

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