Verizon #weneedmore

April 2017

Verizon’s Innovative Learning PSA featuring LeBron James, Drew Brees, and Adrina Lima delivers a powerful message to kids who aspire to be like them: we need more scientists, not superstars. Edited by Cut+Run’s Gary Knight and directed by B-Reel’s Anders Hallberg and Tom Malmros for R/GA, the #weneedmore campaign partners with schools across America to promote interest in science over celebrity.

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