Gatorade’s “Make Defeat Your Fuel” campaign, edited by Steve Gandolfi and Luc Giddens for TBWA\Chiat\Day, is a reminder that defeat can the secret to victory. The ad features some of sports’ most recognizable names including Michael Jordan, Peyton Manning, Eli Manning, Serena Williams, JJ Watt, Karl-Anthony Towns, Kyle Schwarber and Matt Ryan, all sharing their individual motivation.

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