Snakehips ft Zayn Cruel

Director: Alex Southam Production Company: London Alley

Inspired by the heavily-neon, urban aesthetic of Blade Runner, Director Alex Southam has created a world of city nightscapes for Snakehips’s track Cruel, featuring a performance by ex-One Direction singer Zayn. With fluorescent lighting throughout, we discover a new world that is still in keeping with Snakehip’s previous night-time promo visuals.

Capturing Zayn’s characteristically cool performance, the video boasts some warped, distorted post-production trickery and wicked, winding camera movement. Stylish and bold, it focuses on a central tracking move whereby the camera appears to track seamlessly forward passing through CCTV camera to apartment to alleyway – cop car to nightclub.

The new promo is visually engaging with a steamy modern feel. Trust us. It’s hot. Directed by Alex Southam through London Alley.

Next Project

Troye Sivan – Wild

Editor: Chris Roebuck Director: Malia James Production Company: Cineaste Films

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