John Frieda John Frieda Presents: THAT Blonde

Editor: Akiko Iwakawa Director: Jean Pierre Philippot Production Company: The Marmalade Agency: Arnold WW

In harmony with John Frieda’s constant ability to beautify, the first installment of the John Freida Presents Campaign is a teaser to be iconic. With stunning visuals to match, the film starts slow and yet it quickly becomes clear that John Frieda answers the call of the blonde in all of us. Edited by Akiko Iwakawa for Arnold Worldwide and directed by Niels Thomsen for The Marmalade.

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Editor: Adam Bazadona Director: Floyd Russ Production Company: Tool Agency: Saatchi & Saatchi

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