James Rose works with director Henry Scholfield on the new “I Gotta Be Me” campaign for Skoda, melding the music styles of five diverse and groundbreaking artists, Lady Leshurr, Alexis Ffrench, The Sherlocks, Paloma Faith and the Kingdom Choir, all applying their unique talent to Sammy David Jr.’s classic. The campaign was created by Fallon and produced through Caviar London.

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