Dove As Early as Five

January 2022

In this new campaign for Dove, the effects of race-based hair discrimination are highlighted and viewers are encouraged to sign The CROWN Act petition to make it illegal. Edited by Stacy Peterson and directed by Aisha Ford of Sanctuary Films, this anthemic spot shares a message of resilience and self-love in the face of prejudice while celebrating natural hairstyles.
Client: Unilever
Product: Dove
Editor: Stacy Peterson
Agency: Ogilvy & Mather UK
Director: Aisha Ford
Production Co: Sanctuary

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