LBB: Finely Sliced: Finding the Rhythm with Jorge Sandoval

April 2024

Jorge Sandoval chats with LBB about the power of music, seeing his work in the Super Bowl, and how commercial editing has evolved over the years


“You have to keep challenging yourself to find the best way to tell it. I am always working on that side of my craft by trial and error and I am constantly trying different methods — whether it is using different music, pace, sounds, etc. I believe in failing fast; the faster you fail the faster you can find the best path forward.”


Check out the full article here!


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