British Arrows Ads of the Years

February 2026

The British Arrows is celebrating 50 years of honoring the very best ads!
We are so proud to say that Steve Gandolfi & Paul Watts have contributed their craft to over a decade of these spots that shaped our culture. Bravo to all the amazing work featured.

1996 Pirelli ‘Carl In New York’ – Steve

1997 Blackcurrent ‘St George’  — Steve

2000 – Diageo – Guiness ‘Bet on Black’ – Paul
​​2001 John West ‘Salmon – ‘Bear’ — Steve

2001 – Levi’s ‘Twist’ – Paul

2002 – NSPCC ‘Cartoon’  – Paul

2005 Stella Artois ‘Ice Skating Priests’ – Paul

2006 Diageo – Guiness ‘noitulovE’ -Steve

2007 Sony Bravia ‘ Paint’ – Paul

2007 Skoda Fabia ‘ Baking Of’ – Paul

2008 Sony Bravia ‘PlayDoh’ – Paul

2016 – Curry’s PC World ‘Spare the Act Laptop’ – Paul

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