It’s a 10’s Super Bowl spot, directed by Hungry Man’s Bryan Buckley, via Havas, and edited by Cut+Run’s Steve Gandolfi, is praised as one of the night’s top spots by Ad Age, Creativity, Buzzfeed, and Adweek – which made it their second favourite of the game. Hailed as “the sleeper hit of the evening,” “the game’s biggest surprise,” and “One of the funniest ads” of the Super Bowl.