In another instalment of McCoy’s offbeat “When Flavour Calls” campaign, the disembodied voice of Flavour returns through his mysterious golden phone to tell us all about McCoy’s new ‘Chips’ – crisps so full of flavour, standard subtitles just don’t cut it. This social media spot pokes fun at brands’ reliance on subtitles for Facebook and Twitter content, given that only a small fraction of videos are actually watched with the sound on. Edited by Julian Tranquille and directed by Danny Kleinman through Rattling Stick for WCRS.

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