Taking us on a journey through time, space and movie magic, giffgaff vamp up their presence in the UK mobile phone market with their most far reaching campaign to date.

The über creative campaign cleverly uses a famous movie memes to drive the point home about the advantage of being a giffgaff member. We follow a father as he explains to his daughter what it means to free yourself from the tyranny of traditional contracts as they wander through a series of recognisable scenes and tableaus… So, are you a giffgaff member?

Directed by Pensacola through CANADA London. Edited by James Rose.

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