Edited by Julian Tranquille, this new campaign for Spotify takes aim at nostalgic music-lovers, urging users to “listen like you used to” and enjoy their favourite music of yesterday, amidst the contrasting realities of today.
The campaign was prompted by insights that show listeners hang onto their music taste – particularly in our 30s, when nostalgia for the songs and albums that we grew up with peaks.
The films were directed by Sean Thompson for agency Who Wot Why and graded at Jogger Studios by colourist Henry Howard. Check out a taster of the print campaign and the three accompanying films below…
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