Jorge Sandoval chats with LBB about the power of music, seeing his work in the Super Bowl, and how commercial editing has evolved over the years
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“You have to keep challenging yourself to find the best way to tell it. I am always working on that side of my craft by trial and error and I am constantly trying different methods — whether it is using different music, pace, sounds, etc. I believe in failing fast; the faster you fail the faster you can find the best path forward.”
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