This latest ad for McCoy’s shows that Noel Edmonds may have the Banker, but McCoy’s have their own influential voice on the other end of the phone. His name is Flavour and as this brilliantly off-beat ad demonstrates he’s ready to chat to anyone with the gumption to open a packet of McCoy’s. Entertaining from start to finish, you’ll find yourself reaching for a bag of gold in no time… Directed by Daniel Kleinman through Rattling Stick. Edited by Julian Tranquille.

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