A delicately shot coming of age narrative, Declan McKenna’s Paracetamol draws on the real life experiences of young teens, resulting in a stark, natural and moving film, which tells their stories of friendship, struggle and escape. For some young people it’s not only about growing up, it’s about transitioning into the adults they truly are. An honest depiction of the track’s powerful backstory… the video is unapologetic and exactly what is needed. Directed by Matt Lambert through Prettybird. Edited by Sally Cooper.

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