Cut+Run’s Joel Miller edits the new AARP spot, directed by Bullitt’s Tim K via DDB NY, in which none other than Danny Trejo honors those tougher than tough. Trejo, leather clad and tattooed, may be the ultimate tough guy but even he cannot rival the toughest guy in the world: a caregiver.
AARP Tougher than Tough
April 2017
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