This short film encapsulates all that is weird, wild and wonderful about artist Margot Bowman’s upcoming collaboration with River Island. We jump and shift through illusion and reality to the flow of a heavy, pulsating beat, while the artist’s designs leap from print to product, flaunted with a hypnotic choreography that evokes the film’s psychedelic visuals. Edited by Jamie O’Donnell and directed by Valtteri Laihanen through Pretty Bird.

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